Brainstorming
creative thinking, divergent thinking, lateral thinking, or kicking ideas around

 

Originated in the 1940's in
Alex Osborn's advertising agency
to generate creative solutions.

 

When brainstorming:
it is usually a good idea to review a set of rules.

 

Such as:

Brainstorming Rules:

 

  1. Accept all suggestions (no criticism) or bad ideas now.
  2. Encourage creativity. The wilder the idea the better.
  3. Build on ideas. Encourage combinations, improvements, free wheeling, and hitch-hiking.
  4. Generate a large number of ideas.
  5. Everyone says their idea out loud and each writes their own ideas.
  6. Use visuals: diagrams, sketches, webs, maps,
  7. Stay focused.

 

The 5-10 minute period, of brainstorming is the most productive.

 

 

 

Dr. Robert Sweetland's notes
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